Broker Comparison Tool - Compare UK Brokers
Your Best Match
Based on your preferences, we recommend:
Best Practices for Using the Tool
Getting Accurate Results
Be Honest About Your Experience
Don't overstate your knowledge level. Consider your actual trading frequency and the complexity of strategies you use — the tool works best when your answers reflect reality, not aspiration.
Think About Your Real Needs
Consider what you will actually trade and how often you will use the platform. Your real usage patterns matter more than aspirational goals when it comes to finding the right fit.
Consider Total Costs
Platform fees are just one component of total costs. Factor in trading fees, spreads, and any additional charges before drawing conclusions from the results.
Research Before Deciding
Read platform reviews from multiple sources. Check current promotions directly with providers and verify regulatory status through the FCA register.
After Getting Your Results
Your top result is a strong starting point, but we recommend a thorough approach before committing:
- Compare your top 3 matches rather than just picking the first option.
- Read terms and conditions to understand fee structures fully.
- Start small by testing platforms with smaller amounts first.
- Use demo accounts to practice before committing real money.
- Check FSCS coverage to ensure your capital is protected up to £85,000.
💡 Pro Tip: FSCS protection covers up to £85,000 per person, per firm — but it does not cover losses from investments falling in value. Always check which protections apply to your account type.
How the Broker Finder Tool Works
The Platform Finder uses a scoring algorithm to match you with the most suitable investment platforms based on your specific needs. Each platform receives a personalised score out of 100 points based on how well it aligns with your answers.
1. Experience Level Matching (Up to 20 points)
Your experience level is the most important filter — it shapes which platforms are surfaced and how they're weighted.
Beginner
Platforms marked Beginner Friendly score 20 pts. We prioritise simple interfaces, guided investing, demo accounts, and educational resources.
Intermediate (1–3 yrs)
Balanced platforms with moderate complexity score 15 pts. We value tools that offer room to grow without overwhelming complexity.
Advanced (3+ yrs)
Platforms with advanced tools score 20 pts. Sophisticated charting, API access, complex order types, and professional features are prioritised.
2. Asset Coverage (Up to 30 points)
We match platforms based on the investment products you want to trade. Each matched asset class earns 10 points, up to a maximum of 30 for perfect alignment.
3. Account Type Compatibility (Up to 15 points)
Account type matching ensures tax efficiency and regulatory compliance for your situation.
Perfect Match — +15 pts
When a platform offers your exact account type. ISAs provide tax-free growth up to the £20,000 annual allowance.
Show All Types — +10 pts
Applied when you want to see all available options regardless of account type preference.
4. Deposit Amount Optimisation (Up to 20 points)
Fee structures vary significantly based on investment size. The tool adjusts scoring to surface platforms that are cost-effective for your capital level.
| Capital Range | What Scores Highest | Scoring Logic |
|---|---|---|
| Under £1,000 | £0–100 minimum, zero platform fees | Up to 20 pts. Percentage-based fees favoured over flat fees. |
| £1,000 – £10,000 | Platform fees under 0.5% annually | Up to 15 pts. Balance of features vs. fee structure. |
| £10,000 – £50,000 | Flat fees or fees under 0.3% | Up to 15 pts. Tiered pricing that benefits larger portfolios. |
| Over £50,000 | Flat / tiered fee structures with caps | Up to 20 pts. "Cost Effective" flag applied. Fee caps critical. |
5. Feature Preferences (Up to 35 points)
Feature scoring is weighted by impact. Selecting features that matter to you pushes the most relevant platforms higher in your results.
Low Fees
Up to 25 pts. Zero-fee platforms score maximum. Total cost of ownership evaluated.
Mobile App
+15 pts. Full-featured mobile trading with parity to the web platform.
Research Tools
+15 pts. Market data, news feeds, company financials, and technical analysis.
Education
+15 pts. Courses, webinars, tutorials, glossaries, and demo accounts.
Fractional Shares
+15 pts. Buy partial shares — lower minimums and access to high-priced stocks.
User-Friendly
+15 pts. Intuitive design, clear navigation, and quality customer support.
Additional Scoring Factors
Beyond the five core categories, platforms receive bonus recognition for:
- Special offers — active promotions, free trades, or cash bonuses.
- Regulatory credibility — FCA authorisation and FSCS protection.
- Platform reputation — user reviews and industry awards.
- Market access — breadth of markets and exchanges available.
- Innovation — unique or cutting-edge features that set the platform apart.
Match Quality Indicators
Based on your total score, each platform is categorised as follows: